Why Black Friday Won’t Save Your Business (And What To Do Instead) [Ep 220]

Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it. In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned. What You’ll Learn in This Episode:Why discounting isn’t the shortcut you think it isThe three real reasons your Black Friday sale isn’t convertingHow to know if you have a volume or messaging problemThe 3 ways to approach Black Friday: Lead, Nurture, or Sell Mentioned in this episode:My 2023 Black Friday Numbers Revealed - & How You Can Plan For Your Own Black Friday Success This Year [Ep 159]Black Friday Toolkit - $37 Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!