Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.  Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.  Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space. 00:00 Welcome to the Livestream 00:04 The Importance of Marketing 00:55 Personal and Professional Branding 01:18Presentation Preparation 02:17 Becoming a Social Media Influencer 03:25 The Reality of Being an Influencer 05:19 Core Lessons for Aspiring Influencers 05:36 Lesson 1: It's Not About You 10:08 Lesson 2: Everything is a Marketing Precedent 13:51 Lesson 3: Consistency is Key 19:36 Lesson 4: Always Be Closing 20:09 Building Client Relationships 20:52 The Importance of Always Closing 22:41 The AIDA Framework Explained 27:01 Marketing Rule: Not Perfect, Just Post 32:32 Leveraging AI and Automations 35:30 Inspiration and Final Thoughts