Why AI Isn’t Replacing You—It’s Freeing You

I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe’s and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the future, this episode is packed with insights you won’t want to miss. Today we discussed: [00:00] Opening [00:09] Introducing Keith Lauver [01:52] Understanding the Practical Uses of AI [04:17] What are AI Agents? [07:45] How Does AI Affect Organizational Structure [11:46] AI Doesn't Change Human Value [16:22] Personalized Marketing [17:37] Ella AI [21:22] Privacy Concerns with AI More About Keith Lauver: Check out Keith Lauver's Website: https://www.atomicelevator.com Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com