Why a Great Offer Matters More Than a Great Audience

14 May 2025 • 19 min • EN
19 min
00:00
19:18
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In my long career as a business coach, one mistake I’ve seen over and over again is entrepreneurs putting too much focus on building a huge audience — and not enough on crafting a great offer. In today’s episode, I break down why your offer is everything, and how a strong offer can outperform even the largest audience. I share personal stories — including the time I launched a business to $0 in sales despite having over 100,000 followers. If you've ever wondered why your audience isn't converting or if you're just getting started and feel like you need a big following first — this episode is for you.  Important Links: Interview with Ava Website in a week Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360 Don’t forget to like, comment, and share this episode and check in every Monday and Wednesday for weekly business coaching and marketing strategy tips.

From "The Jennifer Allwood Show"

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