Why 99% of Your Marketing Makes You Look Like a Pest (And What to Do Instead)

Here"s What"s Burning Your Marketing Budget:  Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past.  The problem isn"t your offer. It"s your positioning.  In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing.  What You"re About to Discover:  → The 3-Part Formula that separates ignored messages from "shut up and take my money" responses (right person + right message + right time... but most people screw up #3)  → Why Intent Beats Everything - The real reason podcast listeners convert 10x better than social media followers (hint: it"s not about "building authority")  → The Predetermination Metric - Stop optimizing for "more calls." Start optimizing for prospects who show up already wanting to work with you (this is the only number that matters)  → Distraction vs. Interruption vs. Solution - Where your marketing actually falls on this spectrum (and why most business owners think they"re solving problems when they"re really just being annoying)  → The Authority Shortcut - How to make prospects think "this person gets me" in under 30 minutes of airtime  Bottom Line:  If you"re tired of chasing lukewarm leads who ghost after the sales call, this episode shows you how to become the only logical choice before the conversation even starts.