Why 99% Fail on LinkedIn (And What the Top 1% Know)

LinkedIn Is Broken for Most People… But Not If You Know This In this week’s episode, I reconnect with my good friend and globally renowned LinkedIn strategist Adam Houlahan. It’s been four years since our last deep dive—and what’s changed on LinkedIn since then is staggering. From collapsing organic reach to algorithm shifts and AI overload, we go deep into what’s really happening—and what still works. We’re pulling no punches. Expect real talk, bold opinions, and practical strategies. Why tune in? Hear what’s really going on with LinkedIn’s declining engagement—and what to do about it Discover why “niching down” is no longer optional—it’s survival Find out the single most important LinkedIn metric you’re not tracking Learn how to stand out in a sea of AI-generated noise Understand the new rules of outreach that don’t make you sound like a spam bot If you’re creating content, building a personal brand, or using LinkedIn to grow your business—this episode will challenge your thinking and reset your strategy. We’re not here to talk theory. We’re here to talk results. JOIN the waitlist to get early access to our community for CEO's and founders that want to scale fast and exit fast.  Join here: https://forms.gle/qKBPJG59hArpPtgi6 Grab a pen. Take notes. Rewind it. This one’s worth listening to more than once. Chapters 00:00 Reconnecting and Setting the Stage 02:58 The Evolution of LinkedIn and Organic Reach 06:00 The Importance of Niche Content 08:49 Content Creation Strategies for LinkedIn 12:02 Understanding Engagement Metrics 15:01 The Role of AI in LinkedIn's Algorithm 18:10 The Future of LinkedIn: Paid vs. Organic 21:03 Testing and Measuring Content Effectiveness 24:02 Final Thoughts on LinkedIn Strategy 34:49 The Power of Content Metrics 38:11 Navigating AI-Generated Content 43:32 Understanding the LinkedIn Algorithm 46:37 The Importance of Commenting 51:57 Outreach Strategies for Success 01:01:44 Final Thoughts on LinkedIn Engagement 🙏 How To Support The Business Strategist 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify ABOUT THE GUEST Free Resource https://assessment.prominence.global/linkedin-productivity LinkedIn https://www.linkedin.com/in/adamhoulahan Twitter https://twitter.com/AdamHoulahan Facebook https://www.facebook.com/adam.houlahan1 Instagram https://www.instagram.com/adamhoulahan Company https://prominence.global Personal https://adamhoulahan.com Webinar https://adamhoulahan.com/webinar ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com YouTube: https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices