Why 95% of Entrepreneurs FAIL at Sales (And Don’t Even Realise It)

This podcast episode of Keys to the Queendom is a must-listen for anyone passionate about authentic communication, ethical sales, and leadership that truly impacts lives. Join host Tamara Meyer in a candid, insightful conversation with Ryan Tuckwood, the visionary behind the Swish Sales Method (Selling With Integrity, Selling Honestly), as they dive deep into the psychology of sales and what it takes to connect, convert, and lead with truth. Ryan shares his journey from mechanical engineering to co-founding one of Australia's most respected ethical sales education companies. You’ll hear how he transformed rejection into resilience, how Shark Tank changed the game, and why understanding human behaviour is the key to high-integrity sales. Whether you’re a coach, entrepreneur, fitness professional, or someone who's simply passionate about growth and service — this episode will challenge your perceptions and equip you with practical tools to sell with confidence and heart. 📌 Chapters: 00:00 – Welcome and British banter with Ryan 01:20 – Introduction to episode and what makes this one special 03:10 – Tamara's first time seeing Ryan speak 04:50 – Ryan’s journey from football to engineering to sales 06:20 – Understanding human behaviour in business 08:30 – Sales as state management: why people really say “no” 10:15 – The art of lowering sales defences and authentic connection 11:40 – Language traps in sales: What not to say 14:00 – Sales is service: your duty of care 18:00 – Anchoring techniques to show up at your best 21:30 – Building presence and regulation through "MAP" 25:00 – Shark Tank secrets: how Ryan and his co-founder made history 32:00 – Personal loss, resilience and navigating tough seasons 37:00 – Leadership behind closed doors: integrity and consistency 39:00 – Being judged online and staying true to your brand 42:00 – Sales call fears and showing up regardless 44:00 – Yorkshire puddings and closing with a laugh 47:30 – Ryan’s key to unlocking your Queendom 48:45 – Show Up & Speak Live and Ryan’s next big event tour 🔥 If you’re ready to Speak with power and show up with confidence let’s chat! 📩 DM "Queendom" on Instagram to @tamarameyercoach to join our exclusive branding and content days. 🎧 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more business, branding, and content creation strategies! Tamara Meyer, Ryan Tuckwood, business coaching, coaching for service-based entrepreneurs, coaching for female entrepreneurs, coaching for fitness professionals and personal trainers, business coach for women, sales with integrity, ethical sales, Shark Tank Australia, leadership, Swish Sales Method, Keys to the Queendom podcast #TamaraMeyer #RyanTuckwood #BusinessCoachForWomen #CoachingForEntrepreneurs #SalesWithIntegrity #SharkTankAustralia #FemaleEntrepreneurs #LeadershipPodcast #EthicalSales #CoachingForTrainers #ShowUpAndSpeakLive #KeysToTheQueendom