WHR 3.228: From Roadies to Rockstar Entrepreneurs: Insights with Craig Duswalt

From Roadies to Rockstar Entrepreneurs: Insights with Craig Duswalt WHR 3.228: From Roadies to Rockstar Entrepreneurs: Insights with Craig Duswalt Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim Melanson jams with Craig Duswalt, keynote speaker and founder of RockStar Marketing. Craig shares his journey from working backstage with Air Supply and Guns N’ Roses to becoming a marketing powerhouse helping entrepreneurs stand out in their industries. He breaks down how embracing authenticity, leaning into his rock background, and building a mastermind community transformed his career and brand. Who is Craig Duswalt? Craig Duswalt is a powerhouse Keynote Speaker, Author, and the visionary behind RockStar Marketing and Rock Your Life. He toured with legendary bands like Guns N’ Roses and Air Supply before launching a marketing empire. With experience as a Creative Director and copywriter, Craig now empowers entrepreneurs to embrace their inner rockstar and market themselves with boldness and authenticity. Connect with Craig Duswalt: Website: https://craigduswalt.com Email: craig@craigduswalt.com Phone: +1 661-904-7273 Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode: 00:50 — Craig’s journey from college grad to backstage runner for Air Supply 03:17 — The power of attitude in being noticed and invited to tour 04:15 — Learning from failure: why “Shoestring Budget” branding didn’t sell 10:16 — How masterminds helped Craig transform his brand 14:05 — Rockstar discipline: what Slash and Axl taught Craig about practice 17:11 — Why following your passion trumps everything else 18:58 — Focus: Why you must master one thing before diversifying 21:51 — Why delegation and respecting expertise matter 24:24 — Building fan relationships and authentic branding 29:01 — Repurposing content and ongoing learning 31:34 — Community over competition 33:42 — Craig’s upcoming projects and where to connect