WHR 3.225: Navigating Business Growth with KPIs and Narrative

Resilience and Marketing Mastery with Joshua Ramsey WHR 3.225: Navigating Business Growth with KPIs and Narrative Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Joshua Ramsey, a Fractional Chief Marketing Officer and founder of JRCMO. Joshua shares his inspiring journey from getting laid off 30 days before his wedding to building multiple successful businesses from home. He opens up about lessons learned from failure, the power of a personal narrative in marketing, and how setting clear KPIs can make or break your business growth. This episode is packed with RockStar Tips for anyone scaling their business the smart way. Who is Joshua Ramsey? Joshua Ramsey is a Fractional Chief Marketing Officer and the founder of JRCMO, a full-stack marketing agency. Since 2001, Joshua has executed over 80,000 marketing campaigns across the US. He helps business owners cut costs, streamline strategy, and increase ROI without the burden of hiring a full-time executive. With a passion for clarity, narrative, and measurable results, Joshua empowers entrepreneurs to market with purpose and precision. Connect with Joshua Ramsey Website: https://jrcmo.com Instagram: https://www.instagram.com/jrcmo_usa/ Facebook: https://www.facebook.com/JRcmo/ LinkedIn: https://www.linkedin.com/in/jrcmo/ TikTok: https://www.tiktok.com/@joshuaramseycmo?lang=en YouTube: https://www.youtube.com/@joshuaramseyfraccmo Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode 00:25 – Story of Success: Laid off before his wedding, now running four companies 04:00 – Lessons from Failure: Burnout and bankruptcy from growing too fast 07:15 – Rockstar Tip: Use your personal story as your USP 13:01 – Delegation through small team pods 16:39 – Setting and tracking KPIs to ensure accountability 25:26 – Test Before You Invest: Marketing smart on any budget 28:51 – Guest Solo: Joshua’s narrative-driven approach to CMO consulting