WHR 3.220: Navigating Solo Success with Bert terHart

WHR 3.220: Navigating Solo Success with Bert terHart Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim Melanson sits down with Bert terHart — a sailor, scientist, entrepreneur, and relentless problem solver. Bert shares incredible stories of his solo, nonstop circumnavigation of the globe and a solo canoe trip across Canada, highlighting the grit and discipline needed to pull off such feats. But it doesn’t stop there — he also talks about building his business LeadBrain.ai and how he's helping local businesses stay relevant and visible in today’s AI-driven world. From solo adventures to smart delegation and leveraging tech, Bert’s journey is an epic blend of old-school endurance and modern innovation. Who is Bert terHart? Bert terHart is a self-proclaimed soldier, sailor, scientist, adventurer, and serial entrepreneur. He’s a Fellow of the Royal Canadian Geographical Society, Explorer in Residence for the BC Historical Society, and founder of the Canadian Interactive Waterways Initiative. With over 50,000 miles of solo ocean sailing and a background in math, physics, and oceanography, Bert brings a deep passion for nature, exploration, and digital innovation. As CEO of LeadBrain.ai and CTO at the Obesity Medicine and Diabetes Institute, he helps businesses connect with customers exactly when they’re searching — turning visibility into results through smart use of IT and AI. Connect with Bert terHart: Website: https://bertterhart.com AI Solutions: https://leadbrain.ai LinkedIn: https://www.linkedin.com/in/bertterhart Facebook: https://www.facebook.com/the5capes Instagram: https://www.instagram.com/svseaburban Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode: 00:00 Welcome to the Work at Home Rockstar Podcast 00:26 Meet Bert Terhart: Adventurer and Entrepreneur 02:05 Lessons from Failure: The Importance of Reaching Out to Customers 03:43 Polarizing Your Audience for Business Success 10:37 The Discipline of Working from Home 18:49 Understanding Customer Needs 19:03 Improving Market Position 19:36 Logistical Friction in Business 20:36 Leveraging AI for Business Success 21:28 AI in Customer Engagement 25:08 AI in Healthcare 26:49 AI for Small Business Growth 29:49 The Golden Age of AI 32:48 Guest Solo: Exciting Business Insights 35:11 Connecting with Bert Terhart