WHR 3.165: Harnessing Technology and Human Touch for Marketing Success with Robert Brill

In this episode, Tim jams with Robert Brill, the rockstar CEO of Brill Media. They talk about his company's meteoric rise to success and the vital importance of standard operating procedures. Robert also covers topics from achieving product-market fit to mastering Meta's platforms for targeted advertising. He also talks about the challenges of rapid scaling and the essential mindset shift from employee to owner, which are not just insightful — they're game-changing for anyone looking to evolve their business acumen. If you've ever wondered how a positive work culture and clear job responsibilities can dramatically boost employee retention and client happiness, this episode strikes all the right chords.   Who is Robert Brill? Robert Brill, CEO of Brill Media, specializes in precision advertising for business growth. His company has been honored ten times, including recognition on the Inc 5000 and Financial Times 500 lists. As a Forbes Business Council and Fast Company Executive Board member, Robert shares insights on user experience, business strategies, data targeting, local advertising, and white-label media buying. He also delivers talks on advertising, marketing, AI, and entrepreneurship to business owners nationwide. Beyond work, Robert takes pride in being a father, husband, dog owner, and passionate fan of the Dodgers and Intermiami.   Connect with Robert: LinkedIn: https://www.linkedin.com/in/robertbrill/  Company LinkedIn: https://www.linkedin.com/company/brillmediaco  Website: https://brillmedia.co/   Facebook: https://www.facebook.com/BrillMediaUS  IG: https://brillmedia.co/    X: https://twitter.com/brill_media  Youtube: https://www.youtube.com/c/BrillMediaco  Tiktok: https://www.tiktok.com/@brill_media    ———— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email.   Website 💻 https://workathomerockstar.com  WHR Facebook Page 📌 https://www.facebook.com/workathomerockstar    Feel free to DM us on any of our social platforms:   Instagram 📷 https://www.instagram.com/workathomerockstar  Email 💬 tim@workathomerockstar.com  LinkedIn ✍ https://www.linkedin.com/in/timmelanson/    In This Episode: (0:00) Intro (0:32) The good note (2:11) What didn’t go as planned (5:56) How important mindset is to business growth and success (12:35) Difference between audience and fans (15:05) Running ads for sales vs. boosting posts (23:38) Managing cashflow (28:20) Tools to grow the business (34:40) What’s exciting in his business now (36:06) How to connect with Robert (40:38) Outro