What You Should Do After College (From Someone Who’s Actually Done It) - James Oliver

James Oliver built Atlas Bars from nothing but conviction, discipline, and an obsessive need to prove to himself he could do more. In this conversation, he breaks down the exact decisions that separated him from everyone around him: how he navigated early failures, what it took to build momentum, and the responsibility that comes with turning an idea into a real business. If you’re in your early twenties and trying to figure out your path, this gives you firsthand insight from someone who’s actually lived the pressure and uncertainty of building something real.Time Stamps 0:00 James Oliver 1:32 Atlas Bar Beginnings 3:00 Tufts Graduation 5:01 What Allowed James To Succeed? 7:01 Why Study Mandarin and Arabic? 10:07 Separating Yourself From the Crowd 13:57 Sales Experience 16:02 What Exactly Are Atlas Bars? 17:52 Personal Hurdles You Had to Overcome 22:04 Day In The Life of A CEO 23:47 What To Do After Graduating College? 26:08 Book Recommendations 29:25 Is James Happy? 31:45 Where Do You See Yourself in 5 Years? 32:40 Overcoming Introversion 34:25 Traits of Successful People 37:47 Hobbies Outside of Atlas Bars 40:24 Managing Relationships While Being A CEO 42:53 Ashwagandha In Early Atlas Bars 44:27 Mistakes You Made In The Early Stages 47:17 Ice Baths 49:27 Atlas Bar Name Backstory 52:39 Go Checkout Atlas Bars