What The Neighborhood Peacock Taught Me About Grabbing Attention | Episode 19

06 Jun 2025 • 16 min • EN
16 min
00:00
16:31
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You are invited to a 30-Minute Creator Strategy Session to help you diagnose what’s blocking your momentum and map out a breakthrough plan -> www.shawnbuttner.com  Feel like you’re putting out great content, but nobody’s noticing? Meanwhile, others seems to effortlessly attract engagement without even trying? In this episode of Creators That Crush, Shawn shares the hilarious and frustrating story of Fancy, a neighborhood peacock who’s somehow gained local fame, viral attention, and even an ice cream flavor—without doing anything but being himself. But there’s a twist: Fancy has all the attention and none of the transformation. And that’s where creators can do better. Using Fancy’s unexpected success as a metaphor, Shawn explores what real creators can do to not only stand out, but show up with purpose. You’ll learn three ways to stand out authentically—even in an AI-saturated world—and how to use your values to create work that resonates and transforms. What You’ll Learn:  Why copying viral creators is a trap that drains your voice The problem with attention if there’s no transformation behind it How to stand out without chasing trends Why creators must focus on community, novelty, and humanity A powerful values-based exercise to align your content with your best self  Links + Resources: Free 30-min Creator Strategy Session → www.shawnbuttner.com Connect on YouTube → YouTube Channel Listen on Apple Podcasts → Apple Listen on Spotify → Spotify  

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