What's Your Tribe?

Columbia Business School professor Michael Morris, author of Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together, joins Bradley to break down the psychology behind how humans organize into groups, why we’re wired to trust and follow, and how these instincts shape everything we do, especially politics. "People aren’t just voting for policies," Morris says, "they’re choosing a tribe, a social identity. That’s why facts alone don’t change minds." This episode was taped at P&T Knitwear at 180 Orchard Street — New York City’s only free podcast recording studio. Send us an email with your thoughts on today’s episode: info@firewall.media. Subscribe to Bradley's weekly newsletter, follow Bradley on Linkedin + Substack + YouTube, be sure to order his new book, Vote With Your Phone.