What's the Secret to Using AI Without Getting Overwhelmed?

Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Nathalie Doremieux, co-founder of a family-run tech and e-learning business, to discuss how artificial intelligence can help accelerate business results and amplify impact—without losing the human touch. Nathalie shares her 20-year entrepreneurial journey from Silicon Valley software engineer to e-learning innovator, and how she began integrating AI into her business long before it became mainstream.  Together, she and Kendra explore: AI as a Problem-Solving ToolWhy you should start with identifying the problem before choosing a toolHow Nathalie and her husband created an AI tool to make course replays searchable—boosting engagement and client resultsThe importance of focusing on outcomes and client success, not just shiny new tech Finding the Gaps in Your BusinessHow to spot inefficiencies and pain points in your customer journeyUsing data, testimonials, and client feedback to identify opportunities for AI integrationWhy success metrics should focus on transformation and retention—not just revenue Human + AI: A Powerful PartnershipHow to combine AI’s analytical power with human creativity and empathyWhy AI works best when used to personalize and connect rather than replace human interactionNathalie’s “Podcast Lead Flow” tool—using AI to analyze podcast episodes, generate personalized listener follow-ups, and turn audiences into leads Marketing Lessons LearnedThe importance of running structured marketing experiments—test, measure, and iterateWhy “imperfect action” beats waiting for perfectionHow clarity in what you measure helps drive smarter marketing strategies Key Takeaways for EntrepreneursStart with the why—AI is only as good as the problem it’s solvingUse AI to enhance, not replace, human experience and connectionEmbrace experimentation: marketing and innovation are both art and science Whether you’re an online course creator, podcaster, or small business owner curious about integrating AI, this episode will help you reframe how to use technology strategically—without losing the heart of your business. Connect with Nathalie: Website: https://themembershiplab.com/ LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/ Facebook: https://www.facebook.com/profile.php?id=61568147271872 🎧 Tune in to learn how to combine AI’s power with your human creativity to scale faster and smarter. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here