What’s Really Working on Instagram for Small Businesses with Jenn Herman

In this episode of Rocky Mountain Marketing, I sit down with the incredible Jenn Herman—Instagram strategist, author of Instagram for Dummies, and founder of the Profit Your Profile community. We unpack what’s actually working for organic Instagram growth in 2025 and beyond. If you’ve ever felt like your content isn’t gaining traction or that the Instagram algorithm is working against you, this episode is your wake-up call. Jenn reveals:Why organic reach isn’t dead—it’s just differentThe secret to reels that stop the scrollHow to balance short-form content with authenticityThe growing importance of recommended contentHow to keep trust while leveraging AI in your content strategy Timestamps: 00:00 Introduction: Is Organic Reach Dead on Instagram? 01:09 Guest Introduction: Jen Herman on Instagram Strategy 02:36 The Evolution of Instagram: Features and Functions 05:48 Adapting to Algorithm Changes 08:31 Creating Authentic and Engaging Content 16:56 Leveraging Instagram Stories and AI 24:45 Building Private Communities and Memberships 29:55 Future Trends and Final Thoughts We also talk about how micro-communities, subscriber-only content, and even Stories are still the highest-converting tools on Instagram when done right. Ready to future-proof your Instagram strategy? Tune in to hear how you can grow with less, stay real, and leverage what’s actually working right now. Listen now on Apple Podcasts, Spotify, or wherever you tune in. Visit Jenn Herman online: Website: https://jennstrends.com/ Instagram: https://www.instagram.com/jenns_trends/ Profit Your Profile Community: https://profityourprofile.com/ Jenn Herman's Books: https://jennstrends.com/books/ Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.