What’s in It for Them?

In this episode of the How’d It Happen Podcast, Mike Malatesta shares the inspiring story of Joe Polish, a recovering addict turned marketing genius. Mike discusses four key takeaways from Joe"s book, “What"s In It for Them,” that can benefit leaders and entrepreneurs alike. Despite a challenging start as a carpet cleaner with no money or experience, Joe"s commitment to learning and connecting with others led him to become a successful entrepreneur and super-connector. Mike’s takeaways from this book will help listeners build valuable relationships and achieve success. Mike delves into Joe’s unique approach to relationships and how he emphasizes the importance of helping others without expecting anything in return. Joe categorizes relationships as either ELF: easy, lucrative, and fun, or HALF: hard, annoying, lame, and frustrating. Join Mike as he explores Joe" Polish’s journey of resilience and determination and his insight on how to build meaningful relationships beyond just networking. Episode resources: Book: What’s In It For Them by Joe Polish To Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike’s book: Owner Shift Please LIKE 👍SHARE 📲SUBSCRIBE to stay updated on all LIVE Streams on Facebook, LinkedIn, YouTube, Twitter