What prejudices are holding back Vietnam’s liquor industry? - Phoebe Trần, Founder, The Village Château Distillery - S5#34

Vietnam"s liquor industry holds immense potential, thanks to its rich traditions and unique flavors. However, it has yet to establish a strong position in the international market. Global competition, stringent standards, and limited marketing efforts have left many opportunities unexplored. Yet, these challenges also present an opportunity for individuals and businesses to think big, take bold actions, and drive a transformative shift for Vietnamese liquor. After years of working in the international corporate world, Phoebe Tran decided to return to Vietnam to reconnect with her roots and contribute to the country’s development. Inspired by Vietnam"s rich cultural heritage and dynamic growth, she founded The Village Château Distillery with the mission of bringing Vietnamese liquor to the global stage. In her entrepreneurial journey, Phoebe faced significant challenges, particularly in maintaining global production standards while training a local team. Through patience and perseverance, she has built a brand that not only embodies the essence of Vietnamese culture but also positions it as a proud symbol on the international market. In her conversation with host Hao Tran, Phoebe Tran shares her inspiring journey of building The Village Château Distillery, her aspirations to reshape the world’s perception of Vietnamese liquor, and the seamless blend of tradition and innovation that defines her vision. Listen to this episode on YouTube And explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator Feel free to leave any questions or invitations for business cooperation at team@vietcetera.com — If you come across something intriguing, kindly consider making a donation. ● Patreon: https://www.patreon.com/vietcetera ● Buy me a coffee: https://www.buymeacoffee.com/vietcetera Webpage https://vietcetera.com/vn/podcast/vietnam-innovators