What Makes a Course Irresistible (and Scalable) with Jera Bean
→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ← I’m THRILLED to start off the year with today’s guest. I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course. This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action. If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia. Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly! Click play to hear all of this and: (00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business (00:03:21) How to step outside your comfort zone and tackle new topics with courage. (00:05:13) Jera’s journey of creating her first video editing course (00:05:20) Jera’s shift from group coaching to building a sustainable product suite (00:07:14) The timeline to turning a course concept into a fully developed product (00:14:07) Jera’s pivot from creator to social media coach (00:19:20) The concept of licensing a course and how it can create scalable income (00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel (00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals (00:34:10) How affiliate marketing can help you grow your course revenue even further (00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single course Listen to Related Episodes:How to Turn Marketing Setbacks into Future SuccessBuild an Offer Suite that Retains Customers and Increases RevenueHow to Price Your Offer to Increase Sales Connect With Jera Bean:Instagram: @jera.beanWebsite: https://jerabean.com For full show notes, visit jasminestar.com/podcast/episode508 Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online? I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers. Save your seat now!
From "The Jasmine Star Show"
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