What Makes a Brand Brilliant? The Strategy Behind the Sparkle with Jamie Schwartzman Ep 253 - The Global Discussion

Jamie Schwartzman, Founder of Flux Branding and a seasoned brand strategist with over three decades of experience in creative direction, psychology, and business transformation, speaks with Host Simon Hodgkins in this episode. 00:00 – Introduction & Welcome 01:07 – What Is Brand Strategy? 03:14 – Brand as a Long-Term Asset 05:25 – How AI Is Changing Branding 09:20 – The IDEA Method Explained 15:22 – The Concept Behind “Brilliant” 20:38 – What's Ahead: AI, Ethics & Embracing Change 25:55 – Final Thoughts: Find Your Radiance Watch or Listen to The Global Discussion Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n Web ► https://www.theglobaldiscussion.com⁠ YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes