What Home Service PE Firms Want: A CFO’s Guide to Getting Top Dollar with Paul Maskill

What’s it really take to run a profitable home service business? 💸 On this episode of AI Trade Talk, Brad sits down with Paul Maskill—fractional CFO and master of blue-collar biz strategy—to dig into the financial truths most owners miss. From pricing mistakes and misunderstood metrics to the surge of PE acquisitions and the magic of recurring revenue, Paul shares clear, actionable advice that’ll have you rethinking how you run your business. Whether you’re looking to grow or sell, this convo is packed with insight you don’t want to miss! 🚀   Additional Resources: Connect with Paul on LinkedIn Learn more about Blue Collar Business Advisors Connect with Brad on LinkedIn Ready to Chat Smarter? Grab Your Free ZyraTalk Demo! Learn more about Zyratalk Join The ARENA - a CSTG Community! Chad on LinkedIn Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Most business owners in the trades lack clarity on basic financial metrics. Underpricing is widespread and usually stems from imitating others rather than math-based pricing. Membership programs and recurring revenue increase business valuation. Private equity acquisitions hinge on clean financials, recurring revenue, and operational maturity.