What Gen Z Really Cares About: Brand Insights From Emma McGovern

#156 Pat’s daughter Emma McGovern stops by to chop it up on important brands to Gen Z.   Plus, a deep dive on the NBA and film studio A24.    Here are the highlights:    02:25 – What Makes a Brand Magnetic to Gen Z 06:10 – The Rise of Influencer Culture 10:30 – Where Are the Fashion Brands? 14:10 – Food, Fast Casual, and Gen Z Brand Spending 19:40 – Brand Deep Dive #1: The NBA 23:55 – Attention Economy and Sports Consumption 29:00 – Is the 3-Point Shot Ruining Basketball? 37:30 – Brand Deep Dive #2: A24 Films 40:00 – Is Moviegoing Back for Gen Z? 42:20 – The Genius of A24 Marketing 46:00 – The IP Temptation 48:30 – Threats to A24’s Cool Factor   Connect with Emma on LinkedIn at: https://www.linkedin.com/in/emma-mcgovern-a4b6a514a/   Get some Lindt chocolate, it’s delicious: https://www.lindtusa.com/?srsltid=AfmBOoqQBqbPCQ5YId2uxb7LY08lKUWq99Ryo0Bd0i-kzkol5tYM9SHW Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.