What Does Personal Branding Look Like in the Age of AI with Kelly Schuknecht

In this episode of Rocky Mountain Marketing, I sit down with Kelly Schuknecht, founder of Two Mile High Marketing and a personal branding strategist, to unpack what it really means to build an authentic brand in today’s AI-saturated world. Kelly shares how she accidentally built her personal brand over 15 years ago, and how that journey led her to help other professionals turn their expertise into influence. We dive into the importance of authenticity, how AI tools like ChatGPT and Quso can elevate your voice—not replace it—and why your story still matters more than ever. We also explore:What the “Authority X-Factor” is and how to find yoursWhy AI-generated content lacks the human touchHow to use AI tools the right way for repurposing your contentWhether writing a book still holds power in building thought leadership (spoiler: YES)Tactical tips to grow your personal brand using speaking, podcasting, and LinkedIn Timestamps: 00:00 Introduction to AI and Personal Branding 00:24 Welcome to Rocky Mountain Marketing 00:54 Meet Today's Guest: Kelly Schuknecht 01:25 The Importance of Personal Branding in the Age of AI 02:36 Kelly's Journey to Personal Branding 04:14 Challenges in Defining Personal Brand 08:47 The Role of AI in Content Creation 14:56 AI Tools for Personal Branding 18:51 The Power of Writing a Book for Personal Branding 25:06 Getting Started with Personal Branding 28:40 Conclusion and Final Thoughts Want to know if your personal brand is working for you? Take Kelly’s Thought Leadership Scorecard at twomilehighmarketing.com Visit Kelly Kelly Schuknecht online: Website: https://kellyschuknecht.com/ LinkedIn: https://www.linkedin.com/in/kellyschuknecht/ Youtube: https://www.youtube.com/kellyschuknecht Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.