Dan Loney
&
Jonah Berger
,
Wharton Business Daily
How to Harness the Power of Precise Words
13 Mar 2023
• 8 min
• EN
In his latest book, “Magic Words,” Wharton marketing professor Jonah Berger teaches readers how they can tweak written and verbal communication to become more persuasive and effective at work and at home. Hosted on Acast. See acast.com/privacy for more information.
From "Wharton Business Daily"
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