Wes Bush on Scaling SaaS and Mastering Content Marketing

I am excited to have Wes Bush, the Founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. He is the author of the new book, The ProductLed Playbook In this episode, Wes Bush, founder of ProductLed and author of Product-Led Growth, shares his journey into startups and the transformative power of product-led growth (PLG). Wes explores the shift from sales-led to PLG models, insights from Vidyard, and the keys to scaling SaaS businesses. He discusses freemium challenges, leveraging AI for better conversion, and mastering content marketing with books as lead magnets. Wes also dives into hiring for growth, metrics for PLG success, and creating standout content with a contrarian viewpoint, and much more! Subscribe on Spotify Subscribe on YouTube Subscribe on iTunes Learn What do you see as the biggest benefits for companies adopting a product-led approach? What does a successful product-led team look like How can sales teams integrate with a PLG strategy? What is your favourite business book/ podcast? –Traction What is your favourite online tool? –Canva If you could go back to when you started working, what is the one thing you would have focused on? – Stopped creating after the first book Timestamps Wes’s Journey into Product Management (00:02:45) The Transition from Sales-Led to Product-Led Growth (00:04:30) Insights from Vidyard and Growth Challenges (00:07:15) Focus on One Growth Channel or Multiple Channels? (00:12:30) Recommended Ad Budgets and Key Considerations (00:15:00) Defining Product-Led Growth vs. Sales-Led Models (00:18:00) Examples of Successful PLG Companies (00:20:30) Freemium Model Challenges and AI Opportunities (00:23:00) PLG for B2B vs. B2C Companies (00:25:45) Content Marketing and the Role of Books (00:28:00) Using Books as Lead Magnets for SaaS Companies (00:31:30) Why Wes Turned Down Traditional Publishers (00:34:00) Content Team Integration with Consulting Practices (00:37:00) Best Channels for Growth and Future Trends (00:40:15) The Role of Contrarian Opinions in Content Strategy (00:42:45) Impact of AI on SEO and Search Trends (00:45:30) Reaching Younger Audiences Through TikTok and Social Media (00:48:00) Key Metrics for Measuring PLG Success (00:50:30) When to Hire a Head of Growth (00:53:00) Motivation Behind Writing the Product-Led Playbook (00:56:00) Differences Between Product-Led Growth and Product-Led Playbook (00:58:30) Wes’s Links LDN– https://www.linkedin.com/in/wesbush Product Led Playbook - https://www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed/dp/1777119367 My Links Podcast: https://lifeselfmastery.com/itunes YouTube: youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal 5-day email course: www.enterprisesalesexpertise.com