Waze Co-Founder Uri Levine on his latest book, Falling in Love with the Problem, Not the Solution

761: Uri Levine, co-founder and former President of Waze, joins Peter High in our latest episode to discuss his experience founding the company and the insights from his latest book, Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs. He describes his calling as being a teacher of others and shares what he sees as the common denominator across his career journey. From founding to the company’s eventual acquisition, Uri tells the story of Waze’s evolution, its collaboration and competition with tech giants like Google and Microsoft, and how Waze exemplifies disruptive innovation. He also shares the characteristics of successful entrepreneurs, why the process of firing an employee is more important than hiring, and the three main categories of “users”, among other topics from his book. Finally, Uri looks ahead at the future of disruptive technology trends and what he is keeping an eye on in the market.