Want Better Ads? Stop Selling and Start Storytelling

Your brand doesn’t need more content… it needs more connection. In this episode, Neil sits down with Axel Arzola, a filmmaker-turned-brand strategist who has helped scale content for companies, influencers, and major YouTube channels like Impact Theory. They unpack what’s really working in content today, from “FaceTime-style” ads and emotional storytelling to using data to drive massive reach on YouTube and beyond. Whether you're a founder, content creator, or brand builder, this episode will shift the way you think about audience connection and creative testing. In This Episode, We Cover: ✅ Why AI content can’t replace human storytelling ✅ The rise of FaceTime-style content and how it’s outperforming flashy videos ✅ Why you shouldn’t “fight the platform” when scaling content ✅ How to build brand resonance by understanding your actual buyer ✅ The value of running multiple creative angles—not just one big idea ✅ How data and narrative work together to scale brand reach ✅ Axel’s journey from Cuba to directing content for millions of viewers Chapters: [00:01:32] Axel Arzola: From Filmmaking in Cuba to Brand Storytelling [00:02:00] AI-Powered Content Is Everywhere, but Is It Working? [00:06:00] Are We Entering the Era of Deepfake Conversations? [00:08:23] Can AI Be Useful Without Losing the Human Touch? [00:15:18] Building a Narrative That Resonates With Your Real Customer [00:18:00] The Secret to Better Product Research (Hint: Facebook’s Listening) [00:22:00] Why Data Should Inform Your Creativity [00:25:11] The Intersection of Filmmaking and Business Growth     🔗 Resources & Links: 🚀 Build a Brand That Scales → https://www.voltagedm.com 📘 Grab Neil’s Book: Almost Automated Income with FBA → https://www.voltagedm.com/booknt Follow Neil: LinkedIn: https://www.linkedin.com/in/neiltwa/ Instagram: https://www.instagram.com/neiltwa/ Facebook: https://www.facebook.com/neiltwa/ X/Twitter: https://twitter.com/voltagefba TikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode? ✅ Subscribe to the podcast for more stories from real entrepreneurs ✅ Share this with someone who cares about their health or home ✅ Drop a question or comment and keep the conversation going Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!