VRS624 - Trust, Tech & Storytelling: The Keys to a High-Converting STR Website

In this fun and super insightful episode, I’m joined once again by vacation rental marketing expert Jodi Bourne, and we’re diving headfirst into something that’s never been more important - your website. With all the recent changes to the big OTAs, more and more hosts are waking up to the power of direct bookings. And at the heart of that? Your website. It’s not just a digital business card anymore - it’s where your brand builds trust, tells your story, and convinces guests to book directly with you. Jodi and I chat about what makes a website truly work, from smart design choices and storytelling, to using AI, social proof, trust signals, and so much more. If you’re ready to turn your website into a booking machine, this one’s for you. Make sure you complete The Strategic AI Adoption Survey >> https://www.hostfully.com/survey You will get the chance to win an iPad and get access to '24 Use Cases For AI In Short-Term Rental Properties'. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS624