Visual Marketing Tips for Non-Designers with Jim MacLeod

What do you remember about your favorite brand? Chances are, it's a color, a logo, a look—that’s visual marketing at work. In this episode of Rocky Mountain Marketing, I’m joined by Jim MacLeod, designer-turned-marketer and author of The Visual Marketer. We dive into the power of branding visuals, how to use them effectively even if you’re not a designer, and what AI means for the future of brand identity. Key Takeaways: 1. How design impacts brand trust and sales 2. The difference between visual branding and brand strategy 3. Why consistency is the most powerful brand asset 4. How small businesses can compete visually with the big brands 5. Ethical considerations in AI-generated visuals 6. Tools that marketers can use (without going to design school) Timestamps 00:00 Introduction to Visual Marketing 01:12 Meet Jim MacLeod: Designer Turned Marketer 02:11 The Journey from Design to Marketing 05:00 The Science of Visuals in Branding 07:04 Practical Tips for Creating Memorable Visuals 11:56 AI's Impact on Design and Marketing 14:58 Tools and Techniques for Non-Designers 17:26 Ethical Considerations in AI and Design 18:11 Future of Design in the Age of AI 21:57 Conclusion and Key Takeaways Grab Jim MacLeod’s new book The Visual Marketer at visualmarketer.co and start creating design-led content that actually connects. Follow Jim on LinkedIn for more branding tips, or reach out to build a visual identity that sets you apart. Sign Up with Metricool today! https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=youtube&utm_term=q2 Visit Jim MacLeod's social media pages: Website: https://book.jimmacleod.com/ LinkedIn: https://www.linkedin.com/in/jimmacleod/ Instagram: https://www.instagram.com/jimmacleod/ Youtube: https://www.youtube.com/@JimMacLeod Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #VisualMarketing #BrandStrategy #AIInDesign #RockyMountainMarketing #JimMcLeod #KatieBrinkley #BrandIdentity Hosted on Acast. See acast.com/privacy for more information.