The Future of Podcasting with Todd Cochrane

What if you've always dreamed of starting your own podcast, but have no idea how to actually make that a reality? In this workshop, Todd Cochrane of Raw Voice and Blubrry Podcasting will give you a quickstart guide to podcasting. Blubrry Podcasting is a podcast media company that represents 105,000 audio and video podcasters in which his company provides advertising opportunities, media & media hosting, podcast media statistics, and other services. WATCH OR LISTEN HERE. The Future of Podcasting If you’ve been wondering what’s the future of podcasting, and whether it’s a good investment for your business’s marketing strategy, then this article is for you. Currently, about 120 million Americans listen to podcasts on a regular basis. And that’s not all. In 2022 this number is expected to grow to 140 million and in 2023 to 164 million. Given the steady growth of podcast listeners in the country in the past 10 years, investing in creating content for the platform is a sure way to reach your target audience, boost brand awareness, and raise curiosity for your products and services. Podcasting is one of those marketing channels that can be used to promote your brand offline (in real life) as well as online. Not only can you use them as entertaining content for social media platforms but also create valuable content that can be used at events or conferences where you have an opportunity to meet potential customers face-to-face. Creating quality content for podcasts is not easy but it also doesn't have to be expensive if you choose wisely when deciding which topics will resonate most with your audience and how much time you want to spend Why are Podcasts Essential to your Marketing Strategy Podcasts are a great way to connect with your audience, establish an authoritative presence, and educate your listeners. The future of podcasting looks bright, but there is considerable competition on the market. There are over 2 million podcasts currently available, and 48 million episodes have been produced by mid- 2021. That said you shouldn’t feel discouraged to start a podcast for your business. For just one month an estimated 193 million Americans tuned in to their favorite podcast. Not only that, but the average adult listener spends 1 hour 34 minutes a day listening to podcasts! Podcasts can be created from virtually everywhere ( commercial location, home office, shared office space). The benefits for businesses are indisputable, so it is clear that producing a podcast can help your brand grow as well!