Vidya Ravichandran - UnifyCX - GlowTouch is now UnifyCX And The Tech Future For CX

Vidya Ravichandran is the CEO of UnifyCX. She is based in Louisville, Kentucky, USA. In this conversation with Peter Ryan, Vidya talks about the evolution of GlowTouch Technologies into UnifyCX, how technology is changing the BPO industry, and how CX and BPO is evolving as technology solutions become more integral to customer interactions. As customers demand more complex solutions the BPO community is adopting or building different tech solutions - using AI in particular. But should BPOs buy off-the-shelf tools or create their own and attempt to lead their sector? In this conversation Vidya talks about how BPO is evolving and how the new brand wants to be seen as a CX leader. https://www.linkedin.com/in/vidya-ravichandran-53423b2/ https://www.unifycx.com/