Video Marketing for Books and Authors

Have you thought of creating videos to market your books, writing, and other products and services? If so, here are a few statistics that should encourage you to do more with video in the coming year. Viewers retain 95% of a message when they watch it in a video compared to 10% in text. More businesses are now using video than ever before. 90% of businesses plan to use video for marketing in 2024. 85% of Facebook videos are watched without sound. 66% of people will watch the full video if it’s less than 60 seconds. 1 in 4 consumers have made a purchase after seeing a video story on Instagram. The sweet spot for video ad length is 6-10 seconds. Short-form videos offer a great return on investment. 80% of consumers want to see more short-form videos this year. For American adults, the average daily social media time for video is plateauing. Still, video consists of 60% of social media time among American adults. 84% of people claim to have visited a website after watching a video promoting a product or service. Video production is often outsourced. Many marketers also use AI to create marketing videos. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe