Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) - with Phill Agnew of Nudge

Questions? Comments? Episode suggestions? Send us a text message! #193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK.  He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you have a good idea. What you’ll learn[01:30] How Phill became a marketing expert.[02:49] How curiosity gaps work.[03:48] What behavioural science involves.[05:30] What a “nudge means in a behavioural science context.[07:16] The difference between a nudge and manipulating someone.[09:16] The variable reward techniques gambling apps use to get you addicted to them.[13:18] How social media uses variable rewards to keep you browsing.[14:08] Positive ways variable rewards can be used.[15:15] How to use anchoring to negotiate a salary rise.[18:26] The problems with anchoring.[19:28] Using loss aversion to get a pay rise.[21:15] How to use the commitment principle and consistency principle to get a pay rise. [24:11] The power of “no” and the door-in-the-face technique.[26:52] How to have a difficult conversation with a colleague.[28:48] What supercommunicators do and how they communicate.[33:20] Techniques you can use when business networking.[36:10] How to persuade your boss that you have a good idea.[42:08] How giving people autonomy changes how they respond.[45:12] How to use behavioural science in the workplace. Resources mentioned in this episode Please note that some of these are affiliate links and we may get a commission in the event that you make a purchase.  This helps us to cover our expenses and is at no additional cost to you.Nudge, Richard Thaler and Cass SunsteinDecoded, Phil BardenHooked, Nir EyalIndistractable, Nir EyalOctopus EnergyDishoomNever Split the Difference, Chris VossYou Have More Influence Than You Think, Vanessa BohmsThe Power of Habit, Charles DuhiggSupercommunicators, Charles DuhiggHow To Win Friends and Influence People, Dale CarnegieNudge: Can Charles Duhigg Make Me Popular?Episode 183: The secrets to effective business development and getting more clients - with Deb Feder of Feder DevelopmentInfluence, Robert CialdiniThe Art of Thinking Clearly, Rolf Dobelli For show notes for this episode, including a full transcript and links to resources mentioned, visit: