1369 - Giving Customers a Reason to Donate with Next After's Tim Kachuriak

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Tim Kachuriak, Founder and CEO of NextAfter. Tim Kachuriak is a director of innovation and optimization for NextAfter whose goal is to help charities and non-profit organizations grow through their fundraising efforts by digital means. With his team, they use different methods of data collection and analysis to examine patterns that lead to opportunities and to unlock radar digital fundraising performance. He believes that going digital is the future of fundraising and that research is needed for some organizations to realize this sooner. Tim understands the challenges faced by these organizations and the donors themselves. They participated in giving campaigns to become donors themselves to capture the perspective of a donor. In doing so, they were able to discover and fill in the gaps which led them to create more templates, guides and tools, develop 9 different certification courses, organize events with many digital fundraisers and work directly with large nonprofit organizations to optimize their giving performance. Key Points from the Episode:The Importance of Building Relationships with Your DonorThe Challenges Currently Faced with Digital FundraisingThe Problem of the Email Approach to FundraisingThe Future of Fundraising About Tim Kachuriak: A nonprofit thought leader, Tim Kachuriak is the author of the book Optimize Your Fundraising, lead researcher and co-author of the Online Fundraising Scorecard, Why Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Midlevel Donor Crisis. Kachuriak has trained organizations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences.  Kachuriak is also the co-founder and board member for the Human Coalition, a member of the board of directors for Open Doors USA, an Advisory Board Member for the SMU Digital Accelerator, Advisory Board Member for Kids Prosper Kids, and an Advisory Board Member for the Blackbaud Institute for Philanthropic Impact. Kachuriak lives in Prosper, TX with his wife Rebecca, and their four children: Max (13), Charlie (11), Gracie (10), and Joey (4). About NextAfter: NextAfter combines the perpetual learning of a fundraising research lab, the practical application of a digital-first agency, and the rigorous instruction of a training institute. Their mission is to decode what works in digital fundraising and then equip nonprofits with that knowledge to fulfill their vision to unleash the most generous generation in the history of the world. They adhere to 8 core values: Focus relentlessly on client success, and everything else will fall into place, Always be testing, Employ MacGyver-like resourcefulness, Be courageous, Empower clients, don’t enslave them, Never compromise our convictions in order to meet financial obligations, Be above reproach, and Err on the side of generosity. Tweetable Moments: 01:24 - "What we're looking for in the data is patterns that lead to opportunities to unlock greater digital fundraising performance." 08:01 - "People give to people. And the more that we can...