Unmasking the Unseen: Decoding Nonprofit Marketing ROI with Cameron Bartlett

Whether you're a nonprofit professional, marketing enthusiast, or simply interested in the intersection of impact and investment, this podcast episode with Cameron Bartlett is a must-listen. It is time to gain valuable insights, discover practical tips, and embark on a journey to better understand the nuances of nonprofit marketing success in today's landscape. Cameron Bartlett is a trailblazing digital marketer with a remarkable track record in spearheading award-winning campaigns for social good. As a fractional CMO and Marketing Director, Cameron possesses the uncanny ability to unlock the potential of teams, propelling them toward rapid growth. His impact is profound, often catalyzing a 2-3X increase in revenue within the initial year of collaboration. Cameron's expertise extends across a spectrum of renowned nonprofits, including New Story, IJM, Compassion, Cure, and World Vision. Operating like a seasoned strategist for fast-growing companies, he employs cutting-edge digital marketing techniques to amplify fundraising efforts, enabling these organizations to further their causes with unparalleled success. In this episode, you will be able to:  Learn how to navigate the complexities of measuring success in SEO strategy and ad campaigns. Discover leveraging data sets to identify lead sources. Understand the value of community management in social media. Find innovative ways to measure brand awareness and relationship depth.  Uncover the strategies that connect organic and paid social efforts, creating a more holistic approach to nonprofit marketing. Get all the resources from today’s episode here.  Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point