Unlocking the Power of Gift Range Charts for Campaign Success

In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt reveal the incredible power of the gift range chart, an indispensable tool for any capital campaign. Often called a gift pyramid or table of gifts, this chart does more than outline donation goals—it serves as a comprehensive roadmap for your campaign’s strategy. Amy and Andrea explain how this simple yet complex chart can eliminate the chaos of campaign planning by structuring communications, guiding timelines, and aligning staff efforts. They discuss how tailoring the chart to reflect your organization’s donor base not only helps assess feasibility but also inspires larger gifts. From crafting donor recognition plans to focusing on top-tier gifts, the gift range chart brings clarity and focus to your campaign. Drawing on real-world examples, they highlight how this tool can empower nonprofit leaders to streamline their efforts and engage donors more effectively. Whether you’re launching your first campaign or refining your approach, this episode will leave you with actionable insights to make your campaign more manageable and impactful. To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment. This guide will help you evaluate six aspects of your organization, including the board and your case for support.