Unlocking LinkedIn Success w/ Malte Lange

In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B marketing. Malte shares his extensive experience in online marketing, particularly focusing on LinkedIn for the last five years. Together, they discuss common pitfalls solopreneurs, coaches, and consultants face on LinkedIn and provide actionable strategies to overcome them. Key takeaways include the importance of having a clear strategy, understanding your target audience, and mixing different types of content. They also explore the benefits of combining organic engagement with paid advertising to effectively reach the right people. Whether you're looking to grow your business or deepen your connections on LinkedIn, this episode is packed with valuable insights. Connect with Malte: https://www.linkedin.com/in/malte-lange/ 00:00 Welcome to the Podcast 00:04 The LinkedIn Dilemma 00:58 Introducing Melta Leng 02:05 The Missing Piece in LinkedIn Strategy 03:05 Developing a Solid LinkedIn Strategy 03:48 Understanding Your Target Audience 12:05 Creating Engaging Content 16:18 Leveraging LinkedIn Ads 21:09 Targeting the Right Audience 22:04 Balancing Paid and Organic Strategies 22:47 Leveraging Tools for Prospect Research 24:52 The Importance of Personalization 27:07 Scaling vs. Personal Touch 29:59 When to Make the Offer 32:08 Tailoring Offers to Prospects 34:18 Building Long-Term Relationships 38:50 Key Takeaways and Final Thoughts Hosted on Acast. See acast.com/privacy for more information.