Unlocking Growth: How Startups Can Optimize Pricing & Packaging

Pricing and packaging can make or break a startup, yet many founders struggle to get it right. In this episode of Startup Success, we sit down with Fynn Glover, Co-Founder and CEO of Schematic, to explore his journey from startup founder to pricing and packaging expert. Fynn shares lessons from his first startup—how a pivot led to an acquisition, the challenges of scaling, and what sparked his fascination with pricing. And we dive into:How to get a deep understanding of your market's willingness to payThe big upside of having pricing and packaging that can evolve as fast as your product roadmapWhy decoupling pricing from the engineering function allows for more creativity around monetization Whether you're starting a new venture or scaling a business, this episode offers valuable insights on monetization, customer pricing dynamics, and conquering common pricing challenges! [01:42] Fynn’s First Startup, Pivot, and Acquisition [05:29] Founding Schematic [08:00] Challenges and Insights in Pricing and Packaging [10:00] Schematic's Approach and Early Success [17:17] Advice for Startup Founders ----Stay connected with our host, Kate Adams, here on LinkedIn!