Unlock Growth Potential: Gain wisdom from the founder of Writer Girl, a thriving business that has been operating successfully for 19 years with a team of 32 members and generating $8 million in revenue. Learn time-efficient methods. (Christy Pretzinger)

20 Feb 2024 • 43 min • EN
43 min
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In this episode, Troy interviews Christy Pretzinger, founder of Writer Girl, a successful venture with 32 team members and $8M revenue over 19 years. Discover Christy's invaluable insights on prioritizing people and culture for small business growth. Her thought leadership on sustainable business practices makes this episode essential for aspiring entrepreneurs.   Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here.   Troy explores our guest's entrepreneurial journey, their perspective on success, reevaluation of the industry, and the critical challenges faced during business expansion. The conversation delves into the pleasures of small business growth, essential entrepreneurial practices, and effective team-building strategies, encompassing successes, mistakes, and invaluable insights.   And a snapshot of the final five Grow A Small Business Questions: Christy Pretzinger's toughest hurdle in small business growth was fearing significant mistakes impacting her team's lives, a common concern among entrepreneurs. This pressure stems from ensuring employees' financial stability and avoiding critical errors, necessitating resilience, strategic decisions, and fostering a thriving workplace. Christy Pretzinger's preferred business book is "How Will You Measure Your Life?" by a Harvard Business School professor. Although not strictly a business guide, it profoundly influenced her by prompting reflection on life goals, emphasizing the importance of intentional choices, especially for young professionals. Her podcast recommendations for professional development include "How I Built This," offering insights into successful business journeys; Brene Brown's podcast for personal development; and "Wiser Than Me" by Julia Louis-Dreyfus, focusing on the wisdom of older women. These podcasts cover diverse aspects of business and life, providing valuable perspectives for continuous growth. Christy Pretzinger emphasizes the significance of "Scaling Up" by Verne Harnish as an essential tool for small business growth. This comprehensive guide, utilized by Entrepreneurs Organization, offers practical strategies and systems for business expansion. Recommended for its structured approach, "Scaling Up" proves invaluable in navigating the complexities of scaling a small business. On day one of starting out, Christy advises new entrepreneurs to recognize the profound impact they will have on others' lives, fostering a ripple effect of positive change. Acknowledging this responsibility underscores the importance of prioritizing people and nurturing a supportive workplace culture. Christy's advice emphasizes the long-term significance of prioritizing people-first principles in entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Building a business based on kindness is not only possible but crucial for long-term success – Christy Pretzinger   Trust is a long game; nurturing a culture of trust is essential for employee retention and business growth – Christy Pretzinger   Prioritizing people-first principles fosters a supportive workplace culture, driving sustainable business growth – Christy Pretzinger    

From "Grow A Small Business Podcast"

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