Unlock Growth: Master the Power of Niching

Is your business bleeding time, energy, and money because you’re trying to serve everyone? Discover why focusing on ONE high-value problem is the fastest path to unstoppable growth. In this episode, I break down my powerful “FOCUSED” framework—a step-by-step process to niche down without fear of missing out.  I share my own struggles with being too broad, the mindset shifts that changed everything, and exercises you can do alone or with your team to move from generalist to specialist.  You’ll learn how to face your resistance, pinpoint your most profitable problem, clarify exactly who you serve, and design premium offerings that clients crave—setting you apart in a crowded market. If your growth feels stuck, this episode is your breakthrough. Let’s be real — if you’re drowning in day-to-day crap, you’ll never scale or exit. The Exit Playbook is your ticket out of the chaos. Learn how to stop being your own bottleneck and start leading like a boss. It’s free, no email required and no BS. Grab it now here. Chapters 00:00 Unlocking Growth Through Niching Down 02:52 The Focused Framework Explained 05:32 Overcoming Resistance to Niching 08:08 The Power of Specialisation 11:13 Identifying Your Ideal Customer 13:59 Testing Your Niche Effectively 15:58 Establishing Value-Based Pricing 18:49 Designing Evolution Paths for Growth 🙏 How To Support The Business Strategist 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong YouTube: https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices