Unleashing Digital Marketing's Power: Personalization and Entrepreneurship with Founder Ashley Stanford | Ep 873

In this engaging episode of The Digital Executive, host Brian Thomas chats with Ashley Stanford, a seasoned digital marketing consultant and entrepreneur. With over 15 years in the field, Ashley shares invaluable insights into the evolution of digital marketing within the events and entertainment industries, emphasizing the transformative power of 1-to-1 marketing facilitated by advances in social media and CRM technologies. Ashley also introduces her latest venture, Ice Cream Social, a unique widget designed to enhance word-of-mouth marketing through gamification. Additionally, she offers essential advice for freelancers and consultants on navigating business structures, financial organization, and preparing for future trends in digital marketing, especially the increasing relevance of AI. Join us to uncover practical strategies for harnessing digital tools to boost marketing efficacy and drive entrepreneurial success.