Understanding the Human Behavior by Author Paul Larche “The Divided Brain”

I had a fascinating conversation with Paul Larche on my podcast! We dove into the intricacies of human thought and behavior. Paul's expertise in this field opened my eyes to some surprising insights I hadn't considered before, shedding light on why people act the way they do. Truly enlightening! With more than 40 years of expertise in broadcasting, branding, and digital marketing, Paul Larche is embarking on the next chapter of his journey with 'The Divided Brain.' His career has thrived at the crossroads of innovation, leadership, and community impact. As the General Manager at Telemedia Network in Toronto, he was at the helm of national broadcasts for legendary teams like the Toronto Maple Leafs and the Blue Jays. Driven by an entrepreneurial spirit and a passion for redefining traditional media, he established Larche Communications Inc., collaborating with industry giants such as Bell Media and Rogers Communications. Notably, Paul’s contributions have earned him a well-deserved place in the Ontario Association of Broadcasters Hall of Fame. Paul Larche is not just a visionary; he’s a force for change in his community. Alongside receiving an Honorary Bachelor of Business Administration from Georgian College, he's an active Angel investor and has previously served as chair of the Georgian Angel Network. With a steadfast dedication to community, healthcare, and education, Paul harnesses his leadership abilities to drive significant transformations. For him, true success means building exceptional businesses while contributing to a better world. His journey as both an entrepreneur and philanthropist reflects this mission. With honesty, integrity, and remarkable communication skills as his cornerstones, Paul has reached impressive heights. “The Divided Brain” captures a compelling narrative of vision, unwavering commitment, and a life fueled by passion. "The Divided Brain" invites you on an inspiring journey of vision, dedication, and passion brought to life. This book uncovers the reasons behind our actions and equips you with essential skills to leverage your newfound insights. With understanding comes clarity! By merging behavioral science with years of practical brand strategy, "The Divided Brain" reveals why emotional pitches often triumph over factual ones. It's your ultimate guide to understanding what truly motivates people's decisions and how to harness that influence. To find out more about the The Divided Brain” it is now available! Amazon Kindle: https://www.amazon.ca/dp/B0FDT2S8QH Apple Books: https://books.apple.com/us/book/the-divided-brain/id6747399537 Kobo: https://www.kobo.com/ca/en/ebook/the-divided-brain You can find out more about Paul Larche on social media at https://www.linkedin.com/in/paul-larche/ Or Google Paul Larche and for more interviews, please contact Sasha Stoltz Publicity: Sasha Stoltz at Sasha@sashastoltzpublicity.com | 416.579.4804 https://www.sashastoltzpublicity.com Thank you for listening to and supporting the podcast. If you want to be heard email mscaramellucas@gmail.com or follow me on Instagram @mscaramellucas - TikTok @caramellucas - Facebook - Caramel Lucas