Understanding Consumer Motivations: Taking Stock with Amy L. and Reed M.

In this episode of Taking Stock, I’m joined by Amy Levine and Reed McKenzie as we chat through considerations for understanding your consumers and their motivations as well as implementing cross-functional efforts across the organization to further drive engagement and innovation.     Consumer engagement is critical for any consumer products company today. Understanding your consumers, their motivations, and their connection to your product is what drives success, and it needs to be a cross-functional effort. In our last episode of Taking Stock, we dove into the concept of consumer engagement – what it is, how it’s evolved over the past years, and what to consider when building an effective consumer engagement strategy. Today, we’re talking about understanding consumer motivations and the steps companies can take to ensure they’re meeting their consumers’ needs and expectations.