Typeform's Senior Director of Brand on building great brands - Kevin Branscum

In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform. We dive into Kevin’s career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions. We also explore: The surprising similarities between fashion and SaaS marketing How to cut through jargon and bring clarity to brand language Why conventional logic can be dangerous for marketers The challenges of measuring brand impact when outcomes aren’t easily quantifiable Typeform’s approach to brand building, from memorable YouTube ads to their recent rebrand from “Forms worth filling out” to “Now you know” How to market a simple, premium product in a world full of free alternatives If you’re curious about branding, creativity, and marketing leadership, this one’s for you.