Turning Podcast IP into Multi-Platform Revenue

18 Jul 2025 • 101 min • EN
101 min
00:00
01:41:46
No file found

We have interviews with James Burtt from the newly-launched Pivot Productions; Liam Heffernan from Mercury Podcast Network who has just announced a new partnership with the Student Radio Association; and founder & CEO Will Malnati of At Will Media on taking IP from podcasts into other platforms. Plus - weekly podcast listening in the US has reached a staggering 773 million hours according to new data from Edison Research. This robust metric provides a more meaningful measurement than percentage reach, showing the growing intensity of podcast consumption while enabling better cross-media comparison. • Audioboom acquires UK podcast company Adelicious, maintaining both brands to serve different market segments • YouTube announces plans to demonetize inauthentic AI-generated content, raising questions about disclosure standards • New and updated podcast apps include Campfire (German), Fountain and Podhome Check us out at podnews.net for daily updates from across the podcast industry. If you want to support this show, visit weeklypodnews.net to become one of our valued power supporters. Send James & Sam a message Support the show Connect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

From "Podnews Weekly Review"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

App Store Logo
application screenshot

Popular categories