Turning Passion Into a Delicious and Sustainable Venture-Yousuf Ahmed-Founder of BSides Snacks

Authentic Health and the Rise of Upcycling in Food Products Get 20% OFF BSides With PROMO CODE JasonWright Yusuf Ahmed, an entrepreneur, shares his journey from a career in finance and music to founding a consumer product business focused on upcycling food waste into innovative snacks. Moving to Pittsburgh from New York City to reduce costs, he developed 'BSides,' a line of plant-based, protein-packed crunch puffs that utilize leftover oats and corn from the food industry. The challenges and strategies of entering the competitive snack market, branding, product iterations, and consumer feedback are discussed. Yusef also offers a 20% discount to listeners interested in trying the product. 00:00 Introduction and Sponsor Message 01:36 Meet Dr. Gus Vickery: The Mind Behind the Foundational Stack 02:36 The Benefits of the Foundational Stack 04:10 Transition to Interview: Welcoming Yusef 05:32 Yusef's Journey into Upcycling and Entrepreneurship 07:24 Challenges and Insights in the Upcycling Business 21:15 Branding and Consumer Feedback 27:47 Scaling the Business: Capital and Growth 30:39 Convincing Friends and Family 30:52 The Role of Upcycling in Business 31:32 Entrepreneurial Struggles and Inspirations 35:25 Planning and Family Support 41:35 Launching the Product 42:15 Product Details and Market Strategy 46:21 Target Market and Distribution 52:33 Sustainability and Consumer Choices 56:23 Final Thoughts and Promotions Learn More About BSides HERE