Turning Pain into Purpose with Cassey Ho

When I first saw Cassey Ho’s YouTube videos, her energy and authenticity instantly stood out. So when she joined the podcast, I knew we were going deeper than just workouts. In this episode, Cassey shares the raw truth behind online harassment, the YouTube policy change it sparked, and how her sensitivity became a powerful strength in business and life. Cassey and I talked about:🔥 What it’s like to feel everything so deeply—and how it shapes decision-making as a CEO💔 How she weathered a massive wave of online hate (yes, it involved bananas…)🧠 The intersection of logic and emotion—and why both are needed to build something meaningful✨ Why vulnerability is not a liability but a secret weapon🧵 The “cloud hoodie” as the entrepreneur uniform (and why comfort + confidence is a vibe) Cassey shows us that being emotional isn’t weakness—it’s wisdom. Her story is a reminder that deep feelings and big hearts can drive powerful leadership and creativity. If you’ve ever wondered if you’re too much or questioned your worth, this episode is for you. There’s no one right path to success—and this convo celebrates them all. Wherever you are in your journey, you’re not alone. Press play and feel seen, heard, and supported. 💕 Click >>PLAY<< to hear all of this and: [01:30] Why Cassey’s emotional sensitivity is actually her entrepreneurial strength [21:55] The moment Cassey spoke up publicly at YouTube’s Creator Summit (and why it changed policy) [23:19] How Cassey handled online harassment and turned it into purpose-driven change [24:13] The aftermath of confronting hate: how Cassey’s bravery led to a safer platform [59:10] Jasmine reflects on Cassey"s transparency and emotional leadership as an inspiration for other entrepreneurs Listen to Related Episodes:Growing in Life + Business: What I"m Learning in the Messy MiddleThe Harsh Truth About Content, Burnout, and Staying in the Game Connect With Cassey Ho: Cassey Ho is a trailblazing entrepreneur, fitness instructor, and designer best known as the founder of Blogilates, one of the most popular female fitness channels on YouTube. She also founded Popflex Active, a fashion-forward athleisure brand focused on empowering women to feel strong, confident, and comfortable in their skin. With over 15 million social media followers and multiple viral moments (some joyful, some challenging), Cassey is redefining what it means to lead with heart in the online world. 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧 For full show notes, visit jasminestar.com/podcast/episode567 You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years. I built my website with Showit because it gives me total design freedom. If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!