Turning Elephant Dung to Gold: Actionable Lessons from Terry Rich’s Wide-Ranging Business Career

Many owners and entrepreneurs complain that overseeing their companies is like running a zoo. That’s good news, says Terry Rich, who led the Blank Park Zoo in Des Moines from a $600,000 deficit to profitability. His keys to success centered on rethinking the visitor experience and introducing innovative events that attracted fresh customers. Building on his strong entrepreneurial background, Terry subsequently served as CEO of the Iowa Lottery, president of the North American Lottery Association, and a Powerball board member. Terry is the author of two blockbuster books: The $80 Billion Gamble and Dare to Dream, Dare to Act.  He is also an in-demand international keynote speaker. This week, Terry regales co-hosts Dean and Maxwell Rotbart with actionable business insights and colorful anecdotes, including recognizing the undiscovered value in elephant poop and how he cracked the largest lottery fraud in US history. [See Terry’s appearance on The Tonight Show with Johnny Carson] Photo: Terry Rich, Rick Keynote Posted: January 6, 2025 Monday Morning Run Time: 51:53 Episode: 13.30 POPULAR EPISODES: It’s Not Too Late To Push Limits and Tackle New Challenges Dean Guida Bootstrapped His Way to Building a Multinational Enterprise Software Company Discover the Power of Effective Communication to Support Career Advancement and Life Satisfaction