Turning Down Revenue: When Intuition Outranks Logic in Business

There’s something that feels almost criminal about saying no to a good opportunity, right? It looks great on paper, it’s in alignment with your goals, the money is forecasted, the deliverables are clear, and you’ve even mentally committed to it… but something inside you says, “This isn’t it.” That happened to me recently, and in this episode, I’m pulling back the curtain on the decision I made to walk away from a highly aligned opportunity—and why. Let me be clear: this wasn’t just any opportunity. It was one we’d already factored into our 2025 revenue plan. It was a perfect fit on paper, and I’d been expecting (and prepping for) the call for months. But here’s the thing… when it came time to sign the dotted line, I couldn’t do it. It made no logical sense. And my COO? She was stunned. But as I explain in this episode, I believe our bodies are pattern-spotting machines. And sometimes what we call “intuition” is actually our brain detecting something off—even when we can’t articulate why. So here’s what I did: I sat with that feeling, but I didn’t stop there. I forced myself to go find the facts to justify the feelings. Because while I don’t believe in building a business on emotion, I do believe in using intuition as a prompt—and then using data to make a final decision. Inside this episode, I’ll walk you through:The opportunity I turned down and why it was so hard to say noThe process I use to reverse-engineer my intuition into factsHow I define “productive vs. busy” in my daily work lifeWhy trusting yourself is the best business strategy you’ll ever invest in If you’ve ever felt torn between logic and gut instinct—or wondered how to tell when an opportunity is right—this episode is for you. Your goals don’t require you to say yes to everything. Sometimes the most strategic move is walking away. Click >>PLAY<< to hear all of this and: [00:01] Why I turned down a forecasted, on-brand, high-revenue opportunity [03:00] The conflict between logic and intuition—and how I handle it in business [05:15] What intuition really is (spoiler: it’s your brain spotting patterns) [06:45] The moment I knew something was “off” and how I investigated it [08:30] How I flipped my gut instinct into data to justify my decision [11:00] Why being productive doesn’t always mean being busy—and how to tell the difference [12:15] The gift of saying no, and what it makes space for Listen to Related Episodes:10 Ways To Avoid Getting Stuck in BusinessFive Things My Team and I Do to Stay Productive and Reach Our Goals 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧 For full show notes, visit jasminestar.com/podcast/episode536 Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.