Turning a Childhood Craving into a Global Brand with Healthier Chocolate Milk

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work. Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube. Devin: What is your superpower? Jo: Uniting people. Childhood cravings often fade with time, but for Jo Weinand, they became a lifelong mission. Growing up addicted to chocolate milk, Jo eventually realized that her favorite treat wasn’t as healthy as she’d imagined. “It was a sad day when I started to read labels and realized, oof, I just cannot be drinking this anymore,” she shared in today’s episode. As Jo searched for a healthier alternative, she found herself frustrated by disappointing options. Either the products didn’t taste good, or they were full of fillers and oils. When the pandemic hit and life slowed down, Jo seized the opportunity to experiment. Using her Vitamix and pantry staples like cashews, cocoa powder, and agave syrup, she crafted a homemade chocolate milk that surprised her with its deliciousness. “I hit blend, poured it in a cup, tried it and was like, wait, what? This is actually really good,” Jo said. That spark of inspiration soon became Nutcase, a company producing healthier chocolate milk with cashews as the creamy, nutrient-rich base. But Jo wasn’t content with just making something for herself or her local community. “I’m a big dreamer,” she said. “As soon as I realized there was a product here, I started thinking about how to scale it globally.” Jo tested the waters by bottling her creation and selling it in her restaurant, where it quickly flew off the shelves. That validation pushed her to solve the next challenge: extending the product’s shelf life for large-scale distribution. Through persistence and a network of connections, Jo found experts who helped her refine the formulation and production process. Now, Nutcase is on the verge of becoming a global brand, and Jo is inviting others to join her journey. With a regulated crowdfunding campaign currently open, anyone can invest in Nutcase and own a piece of the company. “Having everyday people, super fans, and supporters have skin in the game was a no-brainer for me,” Jo said. Her passion for creating a healthier, better-tasting chocolate milk is undeniable, but her vision for building an inclusive, community-backed brand is just as inspiring. Don’t miss your chance to be part of this delicious revolution. tl;dr: Jo Weinand founded Nutcase to create healthier, cashew-based chocolate milk that tastes amazing. A pandemic experiment with cashews, cocoa, and agave led to a surprisingly successful formula. Jo scaled Nutcase from a local product to a global brand with strategic networking and persistence. Celebrities and influencers, including Steve Aoki and Ninja, joined Nutcase as partners and advocates. Through equity crowdfunding, Jo invites supporters to invest in Nutcase and join the mission. How to Develop Uniting People As a Superpower Jo’s ability to unite people around a common mission is her defining strength. She explained, “As a founder, the best thing ever is building a team...of big celebrities and influencers, but also giving opportunities to people who are such hard workers and hustlers.” Jo’s talent for inspiring enthusiasm and aligning others with her vision has been instrumental in turning Nutcase into more than just a business—it’s a movement. When Jo launched Nutcase’s strawberry flavor, she saw an opportunity to approach Steve Aoki, who initially wasn’t a fan of chocolate milk. Upon trying the strawberry variety, he became so excited about the product and its brain-health benefits, he not only joined as a partner but also introduced Nutcase to his foundation to support brain health initiatives. Jo’s ability to bring people together with shared values has helped Nutcase grow in unexpected, meaningful ways. Tips for Developing the Superpower: Share your passion authentically to inspire others. Don’t be afraid to ask for help or make connections. Build a team with people who are aligned with your mission. Lean into your uniqueness—be bold and embrace being different. Final Paragraph:By following Jo’s example and advice, you can make uniting people a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world. Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you! Guest Profile Jo Weinand (she/her): Founder, Nutcase Milk About Nutcase Milk: Nutcase combines the nostalgic appeal of Nesquik with a premium, better-for-you nut milk, in sleek adult packaging. Made with cashews and naturally sweetened with dates & agave - it has no refined sugar, no artificial s**t, no oils… no bs! Backed by gaming superstar Ninja & DJ rockstar Steve Aoki, Nutcase bring back your favorite childhood drink, grown-up & guilt-free. Website: drinknutcase.com X/Twitter Handle: @nutcasemilk Other URL: issuanceexpress.com/nutcase-regcf/#email-form Biographical Information: Jo Weinand is the embodiment of the Nutcase brand and a perfect example of what you can accomplish when you are a total nutcase and won’t let anything stop you. A serial entrepreneur, she has a keen eye for spotting an opportunity and creating a product that sets itself apart from the competition, with a brand that stands out on the shelf. She continues to prove her unique ability to inspire big names to fall in love with her product and join her mission. X/Twitter Handle: @joelleparenteau Linkedin: linkedin.com/in/joelled Instagram Handle: @drinknutcase Support Our Sponsors Our generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today’s advertisers include FundingHope, Rancho Affordable Housing (Proactive), and Dopple. Learn more about advertising with us here. Max-Impact Members The following Max-Impact Members provide valuable financial support: Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear |  Matthew Mead, Hempitecture |  Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name Here Upcoming SuperCrowd Event Calendar If a location is not noted, the events below are virtual. Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on August 19, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd. SuperCrowdHour, August 20, 2025, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Your Portal, Your Future: How to Choose the Right Reg CF Platform." With so many investment crowdfunding portals available today, selecting the right one can be overwhelming for both founders and investors. In this session, Devin will break down the critical factors to consider—such as platform fees, audience demographics, compliance support, industry focus, and overall user experience. Whether you're a founder planning a raise or an investor exploring where to put your dollars to work, you’ll walk away with a clearer understanding of how to evaluate and choose the platform that best aligns with your goals. Don’t miss this practical, insight-packed hour designed to help you take your next step in the Reg CF ecosystem with confidence. SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We’ll be streaming live across the web and on TV via e360tv. Apply for the Live Pitch here. VIPs get access to our better-than-in-person networking, including backstage passes, VIP networking and an exclusive VIP webinar! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here. Community Event Calendar Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events. Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025. Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com’s monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern. Future Forward Summit: San Francisco, Wednesday, June 25 · 3:30 - 8:30 pm PDT. Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025. Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact. Call for community action: Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here. If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here. We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe